Orange Street Velo Branding

This objective of this project was to rebrand an existing local business by creating a new logo, logo animation, business card, and a collateral piece. This business was a local bike shop specializing in high-end bikes. This project has no official affiliation with Orange Street Velo.

The collateral accordion booklet focuses on the bikes they have available for purchase and also explains the bike fitting "Retul" system that they provide.